As reported by GlobalNewswire, Mike Tyson, the legendary boxer turned cannabis entrepreneur, has once again made headlines with the launch of a new product from his cannabis brand, TYSON 2.0. The brand has introduced “Mike’s Knockout Gummies,” a unique line of boxing glove-shaped gummies now available exclusively in Colorado.
These new gummies are made with full-spectrum rosin, offering consumers a high-quality, potent edible experience. The product’s distinctive design—boxing gloves—pays homage to Tyson’s illustrious career in the ring, creating a product that resonates with both boxing fans and cannabis enthusiasts alike.
This launch follows the success of the brand’s previous product, Mike Bites, which are ear-shaped gummies inspired by Tyson’s infamous 1997 match with Evander Holyfield. While the ear-shaped gummies were a hit, their shape led to restrictions in certain markets. The new glove-shaped gummies are a strategic pivot, allowing TYSON 2.0 to expand its market reach while continuing to offer innovative and memorable products.
To celebrate the launch, TYSON 2.0 has partnered with Seven Point Distributors to host the TYSON 2.0 Knockout Giveaway Contest. Customers who purchase TYSON 2.0 products at participating Colorado dispensaries through September 30 will have the chance to win various prizes, including authentic boxing gloves signed by Mike Tyson himself.
According to Mike Tyson, this new product is another step in his mission to make plant-based wellness accessible to all. He believes that just like his earlier products, these Knockout Gummies will “pack a real punch” in the market.
For those interested in trying out the new Knockout Gummies or participating in the giveaway, the gummies are available at numerous dispensaries across Colorado, including Jars Dispensaries, Cookies on Broadway, and Provisions Dispensary, among others.