We go over what was the most popular types of edibles in 2025
Cannabis and CBD edibles have seriously leveled up in 2025. What used to be “that one mystery brownie” is now a full menu of gummies, drinks, chocolates, baked treats, and microdose snacks for almost every vibe and tolerance level. Whether you’re on a 420 vacation or chilling at home, edibles are now one of the easiest ways to enjoy cannabis without lighting anything up.
If you’re curious about making your own treats, many people start by learning the basics, like this guide on how to make edibles, which helps you understand the process before you jump in. For travelers who want a quick education before hitting a dispensary, our simple breakdown in Marijuana Edible 101 for the Tourist is a solid place to begin.
Quick Summary:
- The most popular cannabis and CBD edibles in 2025 include gummies, beverages, baked goods, and microdose options.
- THC gummies lead the market while CBD treats and infused drinks offer more variety than ever.
- Consumers want predictable dosing, clean ingredients, and faster onset times.
- Microdose edibles and nano formulas help ease newer users into cannabis comfortably.
Why Edibles Are So Big In 2025
Edibles fit the way people live today. They’re discreet, portable, and don’t require smoking or vaping gear. The market also puts huge effort into consistency and clear labeling now, which helps avoid the classic “I think this is too strong” surprise. If you’re planning to buy edibles on a trip, it’s helpful to know your serving sizes and tolerance before you walk into a dispensary.
1. THC Gummies Still Rule the Game
If edibles had a superstar, gummies would be it. In 2025, they’re still the top seller across almost every legal state. Here’s why they stay on top:
- Easy to dose
- Flavor options for every palate
- Travel-friendly
- Available in THC-only, CBD-only, and all kinds of blended cannabinoid ratios
Gummies also have fast-acting versions now, designed to kick in quicker and feel more predictable. That’s a huge win for new users who don’t love the long wait of traditional edibles.
Market trackers still show gummies owning the edibles lane. Headset pegs gummies at roughly 74% of U.S. edible sales, which lines up with BDSA snapshots putting candy near 79% of the category. That translates to an estimated $4–5B in 2025 U.S. retail, given edibles’ ~14–20% share of total sales.
2. Infused Beverages & Cannabis Mocktails
THC drinks have exploded in popularity. You’ll find:
- Sparkling seltzers
- Alcohol-free cannabis mocktails
- CBD teas and lemonades
- Low-dose “social” drinks
- THC and CBD Infused coffee
- THC Sodas and Juices
They’re especially popular with people cutting back on alcohol but still wanting something fun and flavorful to sip on.
Two stories here. In licensed dispensaries, beverages are about 1% of all cannabis sales and ~6% of edibles, or roughly $200–250M annualized off 2025 run-rate. Broader U.S. (including hemp channels) topped $1B in 2024, though federal moves may reshape that mix.
3. Classic Baked Goods (Brownies, Cookies & More)
The legend lives on. Brownies and cookies are still beloved, but now you also have:
- Blondies
- Muffins
- Pastries
- Seasonal treats
Licensed producers focus on accurate dosing and freshness, which makes these baked edibles a lot more reliable than the mystery treats of the past.
If you like experimenting in the kitchen, our recipe for Cannabis Macaroons shows how simple infused baking can be at home.
Baked treats sit behind gummies but still add meaningful volume. Headset shows chocolate at ~9–10% of U.S. edibles; add cookies and brownies and you’re looking at a mid-teens slice of the pie, or ~$700M–$900M in 2025 U.S. sales depending on market.
4. Nano & Fast-Acting Edibles
One of the biggest advancements in 2025 is the rise of nano-infused edibles. These products break cannabinoids into smaller particles that your body absorbs faster.
What that means for you:
- Shorter wait time
- More predictable experiences
- Better control over your session
These are popular with tourists who don’t want surprises when they’re out exploring a city.
Premiumization is real. A 2025 study found shoppers will pay ~31% more for fast-acting gummies, and for brands that offer them, about half of their gummy sales can come from fast-acting SKUs. That pricing power keeps nano lines growing even when the category gets price-compressed.
5. CBD-Only Edibles
CBD treats continue to be popular nationwide, especially where THC laws are stricter. Popular formats include:
- Gummies
- Chocolates
- Beverages
- Small mints and chews
They offer relaxation without intoxication, appealing to people who want a gentle, clear-headed option.
Globally, CBD edibles are a big parallel lane, estimated at ~$15.1B in 2025 with a projected double-digit CAGR through 2034. Gummies dominate here too, reportedly holding ~58% of CBD edible sales by product type. U.S. share varies by state rules, but demand stays broad.
6. Microdose & “Sessionable” Edibles
Low-dose edibles are trending in a big way. Products with 1–2 mg THC per piece are ideal for:
- New users
- Travelers wanting a mild, steady experience
- People who want control over their dosage
- Social settings where staying functional matters
Instead of taking one strong edible, many people now build up slowly to their sweet spot.
Low-dose mints and gummies keep expanding shelf space as “sessionable” options. Typical microdose ranges 1–2.5 mg THC, and retailers report steady SKU growth tied to first-timer comfort and daytime usability; it’s a small but fast-growing slice of gummy sales.
7. Savory Snacks & Non-Sweet Options
Not everyone wants sugar. Savory edibles are gaining traction in 2025, including:
- Chips and popcorn
- Pretzels
- Infused nuts
- Crackers
These make great additions to 420-friendly movie nights or low-key gatherings, and they’re easier to pair with regular food.
Still niche compared to sweets, but trending up with popcorn, chips, nuts, and crackers. Some forecasts even model multi-billion-dollar global revenue for savory formats by the early 2030s, signaling more non-sweet innovation ahead in 2025 and beyond
8. Travel & Tourism: Edibles On the Road
For cannabis tourists, edibles are one of the easiest ways to consume because:
- They’re discreet
- No gear required
- Easy to pack in a bag or pocket
Just remember to follow local laws, watch dosage, and never carry THC products across state lines, even between legal states.
Final Thoughts
In 2025, cannabis and CBD edibles are more varied, delicious, and user-friendly than ever. From THC gummies and sparkling infused drinks to microdose mints and gourmet pastries, there’s truly something for every kind of cannabis fan.
If you’re just starting out, go low and slow, give each dose time to work, and pay attention to how different edibles feel for you personally. Once you find your groove, edibles can be one of the easiest and most enjoyable ways to explore cannabis culture.
When you’re ready to try something new, make sure you’re choosing great, safe, and tested products… and you’ll find plenty of trusted options and 420-friendly places to explore right here on our site.
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