Cannabis tourism in the United States has taken off in recent years as more states legalize recreational marijuana. This shift has opened up exciting opportunities for enthusiasts to explore cannabis-focused experiences—think curated tours, educational sessions, and unique recreational activities—all in cannabis-friendly destinations of their choice
Cannabis tourism is the new wine tourism, offering enthusiasts the chance to enjoy legal cannabis while exploring local culture, cuisine, and unique experiences in cannabis-friendly destinations.
Making Money Honey!
In 2024, the cannabis tourism industry continues to thrive, with projected revenues climbing as more destinations embrace recreational cannabis. The industry’s growth has sparked a surge in 420-friendly accommodations, events, guided tours, and even cannabis wellness retreats, catering to travelers eager to explore the plant in both familiar and unique settings.
As of 2024, 24 states plus Guam, the District of Columbia, and the Northern Mariana Islands have legalized recreational cannabis, further expanding options for cannabis-focused travel across the United States. This means even more opportunities for enthusiasts to enjoy immersive cannabis experiences, from educational tours to vibrant festivals, as legalization reshapes the travel landscape. This will help in expanding the potential for marijuana tourism.
Expanding Cannabis Activities
The variety of experiences offered ranges from growers visiting commercial-grade cultivation setups to enthusiasts trying different region-specific smoking paraphernalia and consumption methods​​.
Unique to cannabis tourism are offerings such as farm stays, where travelers enjoy a serene environment and engage in activities like horseback riding and fishing, often combined with cannabis use.
Bud and Breakfast establishments cater to those seeking a safe space to enjoy marijuana as part of their lifestyle. These facilities offer more than just accommodation; they often include fully stocked bud bars, CBD massages, yoga, cooking classes, and even zip-lining over marijuana farms​​.
The hospitality sector in legalized states is advised to adapt their policies to attract cannabis-oriented clientele. This includes allowing guests to consume weed in their rooms or on premises, and providing amenities like marijuana-infused spa treatments and facials​​. Dispensaries play a crucial role too, where budtenders educate customers on the herb and recommend recreational activities in the local area​​.
Missouri is a Contender for the Crown
In Missouri, the recreational marijuana sector has emerged as an economic catalyst, particularly in the tourism industry. The state’s cannabis industry has seen robust growth, with recreational sales hitting a peak in September 2023 and surpassing $1 billion in annual sales. Missouri’s diverse landscape and rich cultural heritage make it an ideal destination for cannabis tourism.
The introduction of marijuana microbusiness licenses, focusing on small-batch, high-quality craft cannabis, is expected to attract a niche segment of tourists. Missouri’s balanced approach between taxation and regulation positions it uniquely for upward growth in the cannabis industry, making it a viable destination for cannabis tourism​​.
California: No More Judging from Employers
California, known for having the largest legal cannabis market globally, continues to thrive in the cannabis scene. In 2023, the state has a wide variety of weed strains available, with a particular preference for flowers as the preferred form of consumption.
The state also has easy access to a wide range of cannabis topicals. A notable legislative development in California is the introduction of AB 2188, which, effective January 1, 2024, will protect employees from discrimination based on off-the-job cannabis use. The medical marijuana companies in California generate substantial revenue, reflecting the thriving nature of the industry in the state​​​​.
Colorado: Still Leading the Pack and Wanting More
In Colorado, cannabis tourism has significantly boosted the local economy, with an influx of tourists seeking to indulge in legal marijuana consumption.
This has resulted in increased tax revenues, job creation, and the growth of ancillary businesses such as hotels, restaurants, and transportation services. However, there are concerns about public health and safety, including the potential rise in addiction rates and the impact on youth consumption.
The state has seen a surge in the tourism industry due to cannabis legalization, with dispensaries popping up across the state and attracting both locals and tourists. Hotels and restaurants have adapted to this new market by offering cannabis-friendly amenities.
Despite the economic benefits, it’s crucial to balance promoting the industry while addressing potential risks associated with its use​​.
So to wrap this up, cannabis tourism in the United States is a burgeoning industry that’s reshaping the way people travel. With states like Missouri, California, and Colorado leading the way, it’s clear that this isn’t just a fad but a significant economic and cultural movement.
From farm stays and “Bud and Breakfasts” to cannabis tours and events, the variety of experiences caters to a wide range of interests. As legalization spreads, more states are joining the scene, each bringing their unique flavor to this green wave of tourism. It’s an exciting time for cannabis enthusiasts and the travel industry alike, as this trend continues to grow and evolve.